Project Overview
Self Implied
Self Implied is a unique art curation platform created by Antony Cecil-Wright, which houses his many photographic works.
Segal Assist has played a crucial role in bringing Self Implied to life, delivering a full suite of digital and creative services. From brand development to ongoing digital marketing support, our collaboration has helped establish Self Implied as a distinctive and engaging voice in the art world.

Some more information
About Antony & Self Implied
Antony Cecil-Wright is a photographer whose work explores the delicate interplay between perception, philosophy, and the natural world. Rooted in a lifelong interest in the visual arts, his photography blends realism with abstraction, capturing both fleeting moments and the hidden patterns that underpin them.
His portfolio spans diverse themes – ranging from the subtle beauty of nature’s smallest details to the larger questions of interconnectedness and entropy. Inspired by geometry, psychology, and Buddhist philosophy, Antony’s work invites viewers to engage with the seen and the unseen, encouraging contemplation of the connections that shape our experiences.
Self Implied is the ongoing artistic project through which Antony shares his visual explorations. The name reflects the idea that meaning is not imposed but arises through the interaction between the viewer, the subject, and the photographer’s own perspective. Whether through abstract compositions, portraiture, or scenes from everyday life, Self Implied is a journey into the layers of meaning embedded in the world around us.
Our process
At Segal Assist, we collaborated closely with Antony to bring Self Implied’s vision to life. Our holistic approach focused on building a consistent brand identity, streamlining digital operations, and enhancing the platform’s online presence.
#01
Website development
We designed and built a custom website for Self Implied, creating a clean, minimalist platform that highlights Antony’s curated photographic works.
The website serves as a central hub for exploring his portfolios, reading about his artistic journey, and making purchase inquiries. With user experience at its core, the site is fully responsive, offering seamless navigation across all devices.
#02
Logo & branding
We collaborated closely with Antony to create a logo that embodies Self Implied’s ethos. Inspired by Antony’s artistic influences, the logo reflects the intersection of perception, self-expression, and interconnectedness that underpins his work.
We also established a consistent visual identity, including a colour palette and typography style that runs across the website, social media, and promotional materials.
#03
Social media management
We manage Self Implied’s social media platforms, including Instagram, Facebook, and LinkedIn, crafting content that reflects Antony’s artistic vision. This involves curating posts, creating captions, and engaging with the wider art community to build an online presence and connect with potential audiences.
#04
Email marketing campaigns
To help Antony share his work and updates, we design and deliver email campaigns to his network. These communications introduce new portfolios, exhibitions, and insights into his creative process, helping to keep his audience engaged and informed.
#05
Artwork curation & copywriting
Working alongside Antony, we assist in curating and organising his portfolios for both the website and exhibitions. This involves selecting works, creating descriptions, and writing copy that articulates the themes and ideas behind his images, ensuring that his vision is consistently conveyed across all platforms.
Testimonial
A few words from Antony
Greg & Rebekka provide IT solutions, tailored to client needs, whether it’s individual or corporate. Their service includes website design and a variety of social media platforms. As a digital photographer and artist, I have benefitted enormously from their friendly engagement and technical expertise. I highly recommend their creative approach.
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